You'll probably have noticed that, like many children's picture books, we’ve chosen to tell our tales with tails (animals) rather than human characters. This is because we want all of our readers, no matter their age, to begin our stories without any judgement or preconceptions. That’s also the reason why we don’t give anything away in our titles.
What’s more, we want to ensure that every one of our characters is equally relatable to every reader. Children’s author Harry Oulton put it perfectly in this Guardian article entitled Green eggs and tofu? - in praise of pigs in children's books in January 2015:
"The ability to understand what it’s like to be someone else is the goal of all good fiction, and that’s a unifying aim, not a divisive one. After all, what better way to make me, the reader, feel the same as someone from a different country, faith or gender, than by making both of us picture ourselves as a fox desperately digging to escape three farmers who have sworn to kill him?"